Have you ever tried to unsubscribe from an email list, but found the process confusing and difficult? Or felt tricked into signing up for a paid subscription without meaning to? These are examples of “dark patterns” – deceptive techniques used in web design and marketing, designed to manipulate users into actions they didn’t intend. Though seemingly harmless on the surface, dark patterns can have serious consequences.
As part of FireOak’s ongoing exploration of ethics in information technology, we examine the impact of dark patterns – deceptive interfaces that manipulate user choices. These practices exploit people through intentionally confusing designs that undermine autonomy and informed decision-making. From convoluted cancellation processes to sneaky subscriptions that pressure users, these techniques reveal questionable practices that nudge people into unintended decisions.
Common Types of Dark Patterns:
- Bait and Switch
- Confirmshaming
- Friend Spam
- The Roach Motel
- “Free Trials” with unfavorable terms
Read the full article at Information Today, investigating how dark patterns operate and how organizations can recognize and avoid unethical design.
